Upcoming Events
12th Annual Career Development Conference
 18 March 2012
Mövenpick Hotel, JBR, Dubai, UAE
Oil And Gas West Asia (OGWA) Forum
 15 April 2012
Radisson Blu Hotel, Muscat, Oman
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Event Promotion

The following activities are part of promotion strategy for VETme 2012:
E-Newsletter
VETme newsletter goes out to the whole veterinary database contacts every month and serves as an update resource for the industry professionals. Besides the updates on the event, the newsletter brings the best of veterinary industry news from around the world.
 
Dedicated E-mail Campaigns
Email campaigns targeting visitor profile of the event are sent to promote pre-registration for the event. The frequency of these campaigns increases as the event draws closer.
 
Fax Campaigns
Fax shots in Arabic and English are targeted at regional and international professionals from the agribusiness industry.
 
Website
Updated regularly, the VETme website serves as the central repository for all the news related to the event. Online pre-registration and travel & accommodation enquiry service are some of the features present on the website to aid visitors.
 
Exhibitor Preview and List
The Online Exhibitor Preview includes company profile and details about the products on display. This feature aids visitors to plan their visit in advance and gives added pre-show exposure to the exhibitors.
 
Visitor Tickets
Over 10,000 visitor invitation tickets are mailed to regional veterinary decision makers and professionals contacts available on our database.
 
Incentive Programs

VETme utilizes number of incentive programs to invite top decision makers and industry professionals to the event. Some of these incentives include:

  • Giveaways for website visitors recommending their industry colleagues to visit the exhibition by way of email and SMS invitation
  • Scratch card draws for visitors pre-registering and attending the event. The campaign works on the philosophy: the earlier you register, the more opportunities you will get to WIN
 
Press Releases
Press releases related to VETme 2011 received a combined editorial coverage worth an advertising value of US$ 247,576.
 
Trade Magazines & Portals
Leading equestrian and veterinary magazine provide exceptional promotional support for VETme. Some of the names include Al Medmar and Equestrio Arabia
 
Newspaper Advertisements
Advertisements in major local and regional English and Arabic newspapers ensure the propagation of message to a wider audience. VETme 2011 advertisements were placed in Khaleej Times (UAE), Al Khaleej (UAE), Al Bayan (UAE), Emarat Alyoum (UAE), Al Sharq Al Awsat (Pan Arab/Saudi Arabia) and Arab News (Pan Arab)
 
Radio Advertising
Radio advertising has become an integral part of the visitor promotion campaign for VETme Middle East. English and Arabic radio stations with right reach and audience demographics are selected to broadcast the message about the event.
 
SMS Alerts & Tele Reminders
As an initiative to incorporate new media and keeping in mind the tele-density of Gulf countries, SMS alerts are sent to a wide range of audience in the UAE. Similarly, a dedicated tele-marketing team calls potential visitors to invite them to the event. This exercise ensures that the visitors plan their trip well in advance and make necessary arrangements.

Partner Event

Supporting Media

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